Virtual Event


30 years of promise. 30 years of hope. 30 years of innovation. 30 years of motivation.


In October 1991, when 200 people took steps against breast cancer at the first Walk for Life in Columbia, S.C., we knew something big was happening. Our community was coming together to stop breast cancer in its tracks, and history was being made right before our eyes.

Each October, we have met thousands of walkers, runners and supporters in person to lift up those who are facing cancer and celebrate those who have beaten it. It’s been an incredible outpouring of love! Event participants are family, and we put you first. Many who participate in Walk for Life and Famously Hot Pink Half Marathon have immune systems that have been affected by cancer. In consideration of the anticipated ongoing COVID-19 public health emergency this fall, we don’t want to put anyone’s health at risk by gathering in person this October.


We don’t have to be together to be together. Let’s go virtual and kick breast cancer to the curb for Prisma Health Breast Center!


Saturday, Oct. 3 will be the virtual kick-off of a month-long effort to show our support for those who are facing breast cancer. When you sign up to walk or run in the half marathon, 5K or 10K, you’ll receive a shirt, a sticker and other goodies. Half marathon registrants will receive a finisher’s medal. Your registration fee is a donation that will help patients and families who are facing cancer in our community.









How to get your t-shirt and other event items:



Registered Team Captains, walkers and runners who live in the 17-county area of the Midlands of S.C. are invited to a drive-thru pickup in the back parking lot at Prisma Health Midlands Foundation, 1600 Marion Street., Columbia, S.C. 29201. See dates below. If you are outside the area but are planning a trip to Columbia or would like to have someone in the local area pick up your items on the following days, email WalkForLifeColumbia.org to let us know.


Pick-up day for registered Team Captains only:

  • Sept. 23, 7:30 a.m.-6 p.m.



Pick-up days for registered walkers and runners:

  • Sept. 24, 8:30 a.m.-5:30 p.m.
  • Oct. 1, 1-6 p.m.



Registered participants who live outside the Midlands of S.C. area will have their items mailed at no extra charge to the mailing address entered during registration. Additional donations to cover our shipping costs are welcomed.


Note: Due to limited lobby hours and visitor restrictions at Prisma Health Midlands Foundation, individuals who drop by the Foundation office to pick up items cannot be accommodated this year.




Proceeds from the 2020 virtual event will help update and expand Prisma Health Breast Center locations. Proceeds also will continue to fund post-mastectomy camisoles, post-surgery breast bears and support materials for patients and families.